Give cyclamen bright, indirect light in the fall and winter. While your plant is dormant during the late spring and summer, keep it in the shade.
Water whenever the soil feels dry during the growing season. High humidity, especially during the winter, is crucial. Keep the cyclamen on a tray of water with a layer of pebbles or something else to form a shelf for the cyclamen pot to sit on. Do not let the cyclamen itself sit in the water.
Aim for 10 – 15℃ in winter. Avoid cold drafts as well as hot, dry air from heaters. High temperatures will shorten the flowering period.
Feed with a low-nitrogen fertilizer every couple of weeks while in full leaf.
When your Cyclamen is Dormant:
After a cyclamen blooms, it will go into a dormant state. Once the leaves start turning yellow, stop watering and allow leaves to die back. Remove dead leaves and place them in a shaded cool location for 2-3 months. Water very little to none during dormancy. After 2-3 months (mid-summer) bring it back out of dormancy with a good drink and soak the soil, allowing excess water to drain away. Once you see new growth continue to care for regularly.
Cyclamen persicum does best planted in a soil-based potting mix, with the top of the tuber just slightly above the soil line.